Discussion: Google, agencies & transparency in Digital marketing supply chain
The opacity of the digital marketing value chain is an ongoing debate (I had the…
Programmatic Display: A Worrying State of Affairs
Two recent articles by industry experts take a look at the state of the affairs…
Cookie-pocalypse ? Not yet
A quick update on the survival of digital marketers’ favorite food. Are we living in…
Why you should care about Adidas’ mea culpa
The brand with the three stripes realized that it was over-investing in digital, especially at…
What you need to know from this Eyeo study on adblockers in France
No, the battle against adblockers is not lost! Users are aware of the importance of…
Recipe for a good post-view measurement
The vast majority of web ads are not clicked. To measure their effectiveness, advertisers use…
Display branding: time to take action
In a world of Web marketing that is driven by “everything is measurable”, branding is…
A century of attribution: from the last click model to the behavioral model
We all want to understand our users’ conversion paths. That’s what attribution models are for….
Why Advertisers’ addiction to google is worrying !
The omnipresence of the advertising giant, which will act as a trusted third party, is a real threat to the sovereignty of our major groups.
Between marketing analytics and media optimization, Adloop platform offers all the functions needed by acqusition teams to improve campaign performance, increase sales and reduce budget waste.
