A century of attribution: from the last click model to the behavioral model
We all want to understand our users’ conversion paths. That’s what attribution models are for….
We all want to understand our users’ conversion paths. That’s what attribution models are for….
The omnipresence of the advertising giant, which will act as a trusted third party, is a real threat to the sovereignty of our major groups.
Pierre et Vacances lowers CPA by 20% in 4 weeks What if you could use…
Between marketing analytics and media optimization, Adloop platform offers all the functions needed by acqusition teams to improve campaign performance, increase sales and reduce budget waste.
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