Display branding: time to take action
In a world of Web marketing that is driven by “everything is measurable”, branding is…
A century of attribution: from the last click model to the behavioral model
We all want to understand our users’ conversion paths. That’s what attribution models are for….
Why Advertisers’ addiction to google is worrying !
The omnipresence of the advertising giant, which will act as a trusted third party, is a real threat to the sovereignty of our major groups.
Adloop Marketing Automation Lowers CPA
Pierre et Vacances lowers CPA by 20% in 4 weeks What if you could use…
