Who is adloop?
In an ever-changing environment, our objective is to help digital marketing teams save precious time & take better investment decisions to increase marketing ROI.
After founding and managing a data consultancy company, Adloop CEO Stéphane Gendrel realized that brands kept losing control of their marketing spend because of a lack of transparency and inadequate digital marketing tools.
Digital advertising metrics were siloed and vague – marketers didn’t know which of their ads were working and which weren’t. And no tool existed to provide full transparency on the performance of digital marketing campaigns across platforms, enabling marketers to optimize digital ad spend and effectiveness on an ongoing basis.