Facebook Ads has been set-up on Adloop

Retrieve and aggregate marketing data from Facebook Ads into Adloop via the native API connector available to you in the Data Sources menu.

You will be able to import into Adloop :

• Dimensions such as Campaign and Facebook Ads names, but also other specific variables
• Standard metrics: Impressions, Clicks, Ad Spend, Conversions and Revenue from Facebook Ads and more

On first login, a year’s worth of data will be imported and then we will query the API every day, every 3 hours.

The raw Facebook Ads data will be kept unaltered in the Adloop datamart, which you can access at any time.

It will also be sent to Adloop’s data handling processes:

• Data normalisation to gather data of similar nature into standard Dimensions or Metrics to facilitate reporting
• Adloop marketing attribution to calculate attributed metrics (attribution requires activation of the Adloop Tracking & Attribution Premium Connector)

All raw or attributed Facebook Ads data is available in Adloop features.

Reports : to analyse, cross-reference and compare all digital marketing data in our reporting system

Exports : to send and update Facebook Ads data in marketing dashboard applications such as Google Data Studio, Tableau or even Excel but also feed Datamarts or Data Lakes

Notifications : to send alerts on campaign events to marketing teams – internal traffic managers or agency media and data consultants.

No technical skills required.