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Author: Stéphane Gendrel

Discussion: Google, agencies & transparency in Digital marketing supply chain

Discussion: Google, agencies & transparency in Digital marketing supply chain

Programmatic Display: A Worrying State of Affairs

Programmatic Display: A Worrying State of Affairs

Cookie-pocalypse ? Not yet

Cookie-pocalypse ? Not yet

Why you should care about Adidas’ mea culpa

Why you should care about Adidas’ mea culpa

What you need to know from this Eyeo study on adblockers in France

What you need to know from this Eyeo study on adblockers in France

Recipe for a good post-view measurement

Recipe for a good post-view measurement

Display branding: time to take action

Display branding: time to take action

A century of attribution: from the last click model to the behavioral model

A century of attribution: from the last click model to the behavioral model

Why Advertisers’ addiction to google is worrying !

Why Advertisers’ addiction to google is worrying !

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  • Platform
    • Connect
      All your marketing data in one place
    • Analyze
      Powerful data reporting across channels
    • Attribute
      Advanced marketing attribution models
    • Alerts
      Real-time campaign recommendations
    • Export
      Data feeds for dashboards & datamarts
    • Manage
      Normalize and match your data
    • Transparency
      Unbiased granular level ad recommendations
  • Pricing
  • Company
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  • Login
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