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Our Mission

To provide complete performance transparency on digital marketing campaigns and enable real-time media optimizations so marketers can take control of their digital marketing performance.

Our Story

After founding and managing a data consultancy company, Adloop CEO Stéphane Gendrel realized that brands kept losing control of their marketing spends because of a lack of transparency and inappropriate digital marketing tools.

Digital advertising metrics were siloed and vague – marketers didn’t know which of their ads were working and which weren’t. And no tool existed to provide full transparency on the performance of digital marketing campaigns across platforms, enabling marketers to optimize digital ad spend and effectiveness on an ongoing basis.

He founded Adloop to respond to this problem.

Stephane has since been joined by Vincent Thijssens, Adloop’s COO. Prior to joining Adloop Vincent held multiple roles in management and business development at large international organizations including OMD, iProspect and Microsoft.

His track record gives him a deep understanding of the digital advertising value chain and the needs of digital marketers. Vincent is responsible for Adloop’s marketing, sales and strategic partnerships.

Our Values

Accountability

We are answerable for our actions and results. We hold true to the commitments we make to our customers.

Transparency

From our employees to our technology, transparency is at the heart of our company.

Action-oriented

We are doers. We go beyond planning and analysis to take action.

Customer satisfaction

We listen to our customers and their business needs. We always aim to surpass their expectations with our technology and exceptional customer service.

Data driven

Data forms the foundation of our company. Every action we recommend is driven by reliable data.

Like what you’re reading?

Join us
  • Accountability

    We are answerable for our actions and results. We hold true to the commitments we make to our customers.

  • Transparency

    From our employees to our technology, transparency is at the heart of our company.

  • Action-oriented

    We are doers. We go beyond planning and analysis to take action.

  • Customer satisfaction

    We listen to our customers and their business needs. We always aim to surpass their expectations with our technology and exceptional customer service.

  • Data driven

    Data forms the foundation of our company. Every action we recommend is driven by reliable data.

  • Like what you’re reading?

    Join us

Request an Audit


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